Conduct SEO due diligence before your website’s launch (part II)

Making sure all teeth are in order before biting big Google.

Can my periodontal scaler extract keywords?

Context

Clearly, we need a Google My Business account
People look for a dentist in certain locations (Maarif, Bourgogne, City Centre)

Ranking factors

Keywords

There is not even Keyword difficulty — is it that easy?
I will explore the top 10 and integrate those in the website

Languages

Domain name

Speed

Poor mobile speed
Average desktop speed
The page takes 8.3 seconds to load — the time it takes me to shower
I always cross check with numerous tools #insurance

Web performance

The tool failed to calculate a score for the mobile version

Mobile friendliness

Is it that bad?

Security (HTTPS)

Danger ahead!

Duplicate content

Who wants to steal content from a dentist anyway?

Crawling

Someone is not following the rules

Number of pages

Did the dentist upload his thesis?

Exchanging SEO best practices with the developer

Source code from a website’s dentist in the US
Making sure the text fits well before it’s public
The tool linked above helps you create a sitemap
The star ratings appear thanks to the data markup
You have a picture in the search result thanks to data markup

Next steps

😱See you on the 1st of May😱

Tools used