Prepare structured data before launching a dentist’s website (part III)

We explore SEO’s structured data, rich snippets, testing tools and best practices for a dentist’s website

Image for post
Image for post
Hey Google, tell me
Image for post
Image for post
A rich snippet with instructions
Image for post
Image for post
A bit promising, wikiHow — show us your degree in dentistry?
Image for post
Image for post
We got an image here. Fancy!

Let’s not have any “cavity” in our knowledge

Image for post
Image for post
Skip the other two types of languages
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Dentist",
"address": {
"@type": "PostalAddress",
"addressLocality": "Casablanca",
"addressCountry": "Morocco",
"streetAddress": "8 Boulevard Yacoub El Mansour"
},
"description": "A top-class dental clinic located in the heart of Casablanca that offers multiple dental services.",
"name": "Centre Dentaire Dr. Sbaï",
"telephone": "+212522236921"
}
</script>
Image for post
Image for post
Here we come

How do we move on — is there a “bridge”?

Image for post
Image for post
There are many alternatives
Image for post
Image for post
We haven’t launched the website yet — this is why it shows as Invalid URL
Image for post
Image for post
Error and warning! Missing image and recommended adding a price range
Image for post
Image for post
Clean
Image for post
Image for post

Where do we “implant” this data?

Image for post
Image for post
Dentists are not nice

My website is not live yet — is there a “suture”? (skip if this is not the case for you)

How do you avoid “fractures”?

Image for post
Image for post
SEO can taste disgusting to some

Ending on a dry-mouth? Nope!

Image for post
Image for post
Cracking consistency

Recommended tools

Resources

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store