Prepare structured data before launching a dentist’s website (part III)

We explore SEO’s structured data, rich snippets, testing tools and best practices for a dentist’s website

Hey Google, tell me
A rich snippet with instructions
A bit promising, wikiHow — show us your degree in dentistry?
We got an image here. Fancy!

Let’s not have any “cavity” in our knowledge

Skip the other two types of languages
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Dentist",
"address": {
"@type": "PostalAddress",
"addressLocality": "Casablanca",
"addressCountry": "Morocco",
"streetAddress": "8 Boulevard Yacoub El Mansour"
},
"description": "A top-class dental clinic located in the heart of Casablanca that offers multiple dental services.",
"name": "Centre Dentaire Dr. Sbaï",
"telephone": "+212522236921"
}
</script>
Here we come

How do we move on — is there a “bridge”?

There are many alternatives
We haven’t launched the website yet — this is why it shows as Invalid URL
Error and warning! Missing image and recommended adding a price range
Clean

Where do we “implant” this data?

Dentists are not nice

My website is not live yet — is there a “suture”? (skip if this is not the case for you)

How do you avoid “fractures”?

SEO can taste disgusting to some

Ending on a dry-mouth? Nope!

Cracking consistency

Recommended tools

Resources