Conduct SEO due diligence before your website’s launch (part II)

Making sure all teeth are in order before biting big Google.

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Can my periodontal scaler extract keywords?

Context

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Clearly, we need a Google My Business account
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People look for a dentist in certain locations (Maarif, Bourgogne, City Centre)

Ranking factors

Keywords

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There is not even Keyword difficulty — is it that easy?
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I will explore the top 10 and integrate those in the website

Languages

Domain name

Speed

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Poor mobile speed
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Average desktop speed
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The page takes 8.3 seconds to load — the time it takes me to shower
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I always cross check with numerous tools #insurance

Web performance

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The tool failed to calculate a score for the mobile version

Mobile friendliness

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Is it that bad?

Security (HTTPS)

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Danger ahead!

Duplicate content

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Who wants to steal content from a dentist anyway?

Crawling

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Someone is not following the rules

Number of pages

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Did the dentist upload his thesis?

Exchanging SEO best practices with the developer

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Source code from a website’s dentist in the US
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Making sure the text fits well before it’s public
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The tool linked above helps you create a sitemap
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The star ratings appear thanks to the data markup
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You have a picture in the search result thanks to data markup

Next steps

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😱See you on the 1st of May😱

Tools used

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