This article is originally posted on Tinloof. This series of articles is made out of two parts: In the first part, we built the stopwatch’s user interface with HTML and CSS. In this second part, we’ll make the user interface functional with JavaScript (the stopwatch works). Final result Here’s the link to…

This article is originally posted on Tinloof. This series of articles is made out of two parts: In this first part, we build the stopwatch’s user interface with HTML and CSS. In the second part, we’ll make the user interface functional with JavaScript (the stopwatch works). Final result Here’s the link to…

Insights into the B2B space & lessons on product, sales, and client relationships. — In this article, we will discuss how my team and I at Latana have developed a brand analytics tool used by brand managers to understand how their brand performs. There are 3 parts in this piece: Part 1: a problem brand managers face and the solution to it. Part 2…

Understand how certain types of people do perceive your brand by creating an interactive Data Studio dashboard — See what we did above? We managed to understand if women aged 26–35 consider using the brand Oreo. So specific! If you want to know how your brand performs with different audiences, you can use Google Data Studio to combine different demographics or attributes to get a better understanding of…

We explore SEO’s structured data, rich snippets, testing tools and best practices for a dentist’s website — When you ask Google how to whiten your teeth, because hey, you are probably not so happy with their current state, Google asks websites back how to whiten teeth. Google will go through millions of websites and gather the correct information for you. Not only it will look for the…

Making sure all teeth are in order before biting big Google. — My favorite dentist has been in business since 1992 and has, unfortunately, and unsurprisingly, failed to adapt to digitalization. She hasn’t launched a website, she doesn’t advertise on Google and she doesn’t have a Facebook page to attract new patients either. A few of her competitors did and eventually gained…

A data-delivery alternative to Google Sheets or PowerPoint — Who knows your cookie brand the best? A 40-year-old man who lives in Paris and likes eating cookies, or a 23-year-old woman who lives in Berlin and does not like eating cookies? Thanks to Google Data Studio (GDS), you can now combine the different data variables you have collected in…

On taking the challenge to learn a technical skill (SEO) — When I first started my career, I barely understood what digital marketing was about. That is, despite working for a tech start-up and then a workflow automation software company. In both instances, I was involved in sales, and somewhat felt useless when it came to lead generation. Lead generation is a crucial element in sales A lead is…

Define the limits of machine-generated actions and know when to switch from “cyborg” to human — If you work in sales, or if your role involves a sales component, you will quickly realize that mundane and repetitive tasks are not little in quantity. Having worked in both B2C (Business-to-Consumer) and B2B (Business-to-Business), I have often wound up doing a “monkey” task where my fingers did not…